Saturday, 5 September 2026Playbooks: The exact steps, in order.Reviewed through 5 Sept 2026
29 playbooks, 180 steps. Every fee, date and pass mark is sourced, and each playbook says when it was last checked.
for.doThe exact steps, in order.
Tick a step and it stays ticked on this device. Print a playbook, or copy it out as a plain checklist.

Launch & marketing

Ship it, get it seen, keep it growing: Product Hunt, Show HN, SEO, social, outreach, landing pages.
Launch & marketing · Global

Launch a mobile app on the App Store and Google Play

Developer accounts, listing assets, privacy declarations, a review-proof build, and a staged rollout — the paperwork and order that stop a launch from being rejected the week it matters.

Time 2–3 weeks before launch day; review 1–3 days (Apple), hours to days (Google) · Cost Apple Developer Program $99/year · Google Play one-time $25 · 6 steps · Reviewed 5 Sept 2026

An app launch fails on paperwork more often than on code: accounts not enrolled in time, privacy forms that contradict the binary, a reviewer who cannot log in. The steps below put the slow, external dependencies first so the build is the last thing you are waiting on.

You end up with A live listing on both stores with a staged rollout, analytics, and a review-response routine
  1. Enrol the developer accounts early
  2. Prepare the listing
  3. Privacy and compliance forms
  4. Make the build review-proof
  5. Submit and stage the rollout
  6. Launch day and after

Begin with step 1, Enrol the developer accounts early →

Catch an expiring .com domain

The domain in your account, or a clear record of who caught it and when

Watch window 30–75 days · Backorders $10–$70 each · 6 steps

Build a landing page that converts

A live page with a single call to action, analytics goal tracking, and a first-week conversion baseline

1–2 days · $0–$20/month for hosting and forms · 6 steps

Launch on Product Hunt

A live Product Hunt listing with real comments, a traffic spike you captured, and a badge you can use for a year

6 weeks of preparation · $0 · 6 steps

Launch on Hacker News (Show HN)

A Show HN thread with real feedback, and if it front-pages, a day of traffic from the most demanding audience online

1 day of preparation · $0 · 5 steps

Launch a product on social media (SMO)

Two live channels with a launch sequence posted, a content cadence you can keep, and click-through data by channel

1 week of preparation · $0 · 6 steps