Saturday, 5 September 2026Playbooks: The exact steps, in order.Reviewed through 5 Sept 2026
29 playbooks, 180 steps. Every fee, date and pass mark is sourced, and each playbook says when it was last checked.
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Launch & marketing · Global · medium

Launch on Hacker News (Show HN)

Post a working thing with a plain title, tell the story in your first comment, be present for six hours, and accept that the front page is a lottery you can only buy tickets for.

Show HN is the opposite of Product Hunt: no runway, no supporters to queue, no images, and an audience that will read your source, find the bug, and tell you. It rewards exactly one thing — a working, interesting thing described plainly — and punishes everything that looks like marketing.

Make sure it qualifies

Write the title

Write the first comment before you post

Post and stay

Capture the day

Questions

When should I post?
Weekdays, roughly 7–10 am US Eastern, when US and European readers overlap. Weekends are quieter with less competition; either can work.
Can I repost if it flops?
HN allows a resubmission after some time if the post got little attention; moderators also run a second-chance pool for good posts that missed. Do not repost the same day.
What counts as a Show HN?
Something you made that people can try. Blog posts, landing pages with a waitlist, and 'coming soon' do not qualify under the Show HN rules.

Sources

The numbers above come from these pages. If a fee or date here disagrees with the source, the source wins.

  1. Hacker News — Show HN rules and guidelines
  2. Hacker News — Guidelines
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See also

Launch & marketing · Global

Launch on Product Hunt

A live Product Hunt listing with real comments, a traffic spike you captured, and a badge you can use for a year

6 weeks of preparation · $0 · 6 steps
Launch & marketing · Global

Build a landing page that converts

A live page with a single call to action, analytics goal tracking, and a first-week conversion baseline

1–2 days · $0–$20/month for hosting and forms · 6 steps