# Launch & marketing

> Ship it, get it seen, keep it growing: Product Hunt, Show HN, SEO, social, outreach, landing pages.

- [Launch a mobile app on the App Store and Google Play](https://for.do/p/app-store-launch/) — Developer accounts, listing assets, privacy declarations, a review-proof build, and a staged rollout — the paperwork and order that stop a launch from being rejected the week it matters. (2–3 weeks before launch day; review 1–3 days (Apple), hours to days (Google))
- [Catch an expiring .com domain](https://for.do/p/catch-an-expiring-com-domain/) — The .com lifecycle from expiry through redemption to the 18:00 UTC delete, where the competition is, and how to place backorders that actually fire — or hand-register what the catchers ignore. (Watch window 30–75 days)
- [Run a cold email campaign that gets replies (and stays out of spam)](https://for.do/p/cold-email-outreach/) — Warm a separate sending domain, verify the list, write a four-line email that asks one question, send small volumes daily, and track replies rather than opens. (2–3 weeks of domain warm-up)
- [Build a landing page that converts](https://for.do/p/landing-page-that-converts/) — One page, one action: a headline that states the outcome, proof above the fold, a form that asks for the minimum, and a measured baseline before you change anything. (1–2 days)
- [Launch on Product Hunt](https://for.do/p/product-hunt-launch/) — A six-week runway, a 12:01 am Pacific start, a maker comment that opens with the problem, and 200 supporters queued for the first hour — the parts that decide the day. (6 weeks of preparation)
- [Launch on Hacker News (Show HN)](https://for.do/p/show-hn-launch/) — Post a working thing with a plain title, tell the story in your first comment, be present for six hours, and accept that the front page is a lottery you can only buy tickets for. (1 day of preparation)
- [Launch a product on social media (SMO)](https://for.do/p/social-media-launch/) — Pick two channels you can sustain, prepare a week of posts before day one, launch with a thread and a demo, then measure clicks not likes. (1 week of preparation)
- [Technical SEO for a new site (launch checklist)](https://for.do/p/technical-seo-launch-checklist/) — Everything a search engine needs on day one — canonical URLs, sitemap, robots, structured data, speed, and the indexing request — done in the right order so the first crawl counts. (1–2 days for a small site)

Each playbook is also available as Markdown at its URL + `index.md`.